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IMA makes new push to spotlight CMA value during tough economic times

The Institute of Management Accountants has launched a new promotional campaign to highlight the role of Certified Management Accountants in real-world situations, taking a more serious tone in the midst of the pandemic than its humorous ad campaigns.

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The importance of employer branding during a crisis

As if marketing an accounting firm wasn’t challenging enough, throw in COVID-19 along with political, social and economic upheaval, and you’ve got a challenge for the ages.

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